Story Behind Collaboration

Inspired by the whimsical and vivid world of 1951’s Alice in Wonderland which tells the story of an imaginative and curious Alice and the world she created. In this collaboration, Aleza and JD.ID wants you to express yourself and your creativity just like Alice and make “a world of my own.”
A world where you can be yourself no matter how nonsense or silly it is.
Reminisce on your childhood fantasy through this Wonderland themed collection for you and your little ones.